040020 KU Business Strategy (MA) (2017S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

Continuous assessment of course work

Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Registration is open from We 15.02.2017 09:00 to We 22.02.2017 12:00
Deregistration possible until Tu 14.03.2017 23:59

Details

max. 50 participants

Language: English

Lecturers

Steffen Keck

Classes (iCal) - next class is marked with N

Attendance:
Attendance is mandatory. You can miss one out of five sessions without losing points, you will lose all participation marks if you miss two sessions and you will automatically fail the class if you miss more than two sessions.

    
    Wednesday
    31.05.
    11:30 - 16:30
    Hörsaal 15  Oskar-Morgenstern-Platz 1  2.Stock
    
    Friday
    02.06.
    11:30 - 16:30
    Hörsaal 15  Oskar-Morgenstern-Platz 1  2.Stock
    
    Wednesday
    07.06.
    13:15 - 18:15
    Hörsaal 15  Oskar-Morgenstern-Platz 1  2.Stock
    
    Friday
    09.06.
    12:15 - 17:15
    Hörsaal 17  Oskar-Morgenstern-Platz 1  2.Stock
    
    Wednesday
    14.06.
    13:15 - 18:15
    Hörsaal 15  Oskar-Morgenstern-Platz 1  2.Stock

Information

Aims, contents and method of the course

Pre-requisites:
Bachelor’s degree in business, admission to the Master's programme

Note: while we seek to maintain course descriptions on these course catalogue pages as updated as possible, kindly note that legally binding information on our classes will ultimately be published on our websites (see http://strategy.univie.ac.at/information-for-students/ for details)
• Learn about appropriate tools and frameworks to analyze a firm’s business strategy.
• Apply analytical frameworks to real-world case studies.
• Lean how companies can deal with disruptive changes in their external environment and why some companies succeed or fail in doing this.
• Gain the ability to develop business strategies and make recommendations on how to improve existing ones.

Assessment and permitted materials

Please note that you will start working on the group project during our fourth session so it is essential that you attend this session. You will have 24h to complete the project (including class time).
The topic for the individual final project will be given to you on the day after our last session and you will have 24h to complete it.

Minimum requirements and assessment criteria

Your final grade will be determined based on three components:
Class participation (max 25 points)
Group project (max 30 points)
Individual final paper (max 45 points):
You need to achieve a total of at least 50 points in order to pass the class.

Examination topics

Lectures, cases, class discussions;
Language: The course is held in English

Reading list

Please note you are required to purchase compulsory literature consisting of a number of case studies at a cost of approximately 35 EUR. Information on how to buy these will be sent to you before the course starts.

Association in the course directory

Last modified: Mo 07.09.2020 15:28