Universität Wien

390020 DK PhD-M: Qualitative Research Methods (2017S)

Prüfungsimmanente Lehrveranstaltung

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 24 Teilnehmer*innen
Sprache: Deutsch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Montag 08.05. 09:45 - 16:30 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Dienstag 09.05. 09:45 - 14:45 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
Mittwoch 10.05. 09:45 - 16:30 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Montag 29.05. 09:45 - 16:30 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The aim of this course is to provide doctoral researchers with opportunities to explore qualitative research and understand its academic potential and practical dimensions. Emphasis will be placed on conducting qualitative case study research and its implications for theorising. The course will also discuss qualitative interviewing and visual methodologies. It will also consider ethical aspects of qualitative research as well as issues that qualitative researchers encounter when conducting fieldwork. It seeks a balance between practice and theory, and between action and reflection.
This course is divided into eight main parts focusing on the following topics: (1) Introduction to Qualitative Research, its uniqueness and theorising potential, (2) Different types of qualitative research; (3) the qualitative case study under different philosophical orientations; (4) case selection; (5) qualitative interviewing (visual methodologies & archival records); (6) qualitative data analysis (emphasis on text data); (7) criteriology in qualitative research; (8) ethics and publishing qualitative papers.

Learning outcomes:
By the end of the course doctoral researchers are expected to:
1. Understand the role of qualitative research in academic research.
2. Identify and explain the range of problems addressed by qualitative case study research. What is a case study? What are the different ways it is conceptualized? What are the theoretical objectives that case study research serves? What is the motivation/rationale for embarking on case study project?
3. Understand that case study sampling involves multiple decisions: specify the units of analysis in case study research, select case study sampling strategies and sources of evidence.
4. Develop an understanding on how to collect data from different (conventional and innovative) sources of evidence: conducting interviews, (researching the visual, identifying and analysing archival records).
5. Identify different approaches to the analysis of qualitative data e.g. content analysis, narrative analysis.
6. Understand the notion of contingent criteriology for evaluating qualitative evidence.
7. Examine ethical dilemmas and issues related to qualitative research.
8. Manage fieldwork as a relationship process; reaching closure.
9. Understand the issues associated with publishing qualitative work.

The course lecturer will use different teaching methods and material including slides, readings, qualitative evidence, videos as well as brainstorming exercises.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Class Participation: This includes being an active and substantive contributor to class discussions. To this end, class readings and tasks serve to engage the participants. Contributions that connect to course readings, that relate to previous topics discussed in your PhD studies, and that are tied to specific and relevant experiences are encouraged and valued. Please feel free to reflect on past and present research experiences and challenges.
Reviewer Comments: Doctoral researchers are invited to share with the lecturer any reviewer comments (journal reviews or conference reviews) that can be used as basis for class discussion on publishing qualitative research.
Analysing a Qualitative Interview: Participants will be given a qualitative interview to analyse and feedback the process and challenges in the class.

Mindestanforderungen und Beurteilungsmaßstab

Prüfungsstoff

Literatur

Readings:
Dyer, W.G. and. Wilkins, A.L (1991). Better stories, not better constructs, to generate better theory: A rejoinder to Eisenhardt’, Academy of Management Review, 16 (3): 613-619.
Easton, G. (2010). Critical realism in case study research, Industrial Marketing Management, 39: 118-128.
Easton, G. (1998). Case study research as a methodology for industrial networks: a realist apologia, in P. Naudé and P. Turnbull (eds), Network Dynamics in International Marketing, Oxford: Pergamon, pp. 73-87.
Eisenhardt, K.M. (1989). Building theories from case study research, Academy of Management Review, 14 (4): 532-550.
Fletcher, M. and Plakoyiannaki, E. Case study selection in international business: key issues and common misconceptions forthcoming in Piekkari, R. and C. Welch (eds), Case Study Research for International Business, Edward Elgar.
Gummesson, E. (2003). All research is interpretive!, Journal of Business and Industrial Marketing, 18 (6/7): 482-492.
Patton, M.Q. (2002), Qualitative Research and Evaluation Methods, 3rd Edition, Thousand Oaks, London: Sage.
Platt, J. (1988) What can case studies do?, reprinted in Qualitative Research Alan Bryman and Robert Burgess, eds., Sage Publications, London, pp. 160-179.
Poulis K., Poulis, E., and Plakoyiannaki, E. (2013). The role of context in case selection: an International Business perspective, International Business Review, 22 (1), 304-314.
Ragin, C.C. (1992). Introduction: cases of ‘what is a case?, in C.C. Ragin and H.S. Becker (eds), What is a Case? Exploring the Foundations of Social Inquiry, Cambridge: Cambridge University Press, pp. 1-17.
Stake, R.E. (1995). The art of case study research. Thousand Oaks: Sage.
Sutton, R.I. (1997). The virtues of closet qualitative research. Organization Science, 8: 97-106.
Welch, C. Piekkari, R., Plakoyiannaki E. and Paavilainen-Mantymaki, E. (2011). Theorising from case studies: Towards a pluralist future for International Business research, Journal of International Business Studies, 42 (6), 740-762.
Yin, R. (2013). Case Study Research: Design and Methods. Sage Publications, Thousand Oaks, USA.
Alvesson, M. (1993). Beyond neopositivists, romantics and localists: A reflexive approach to interviews in organizational research, Academy of Management Review, 23(1): 13-33.
Boje, D. M. (2001). Narrative Methods for Organizational & Communication Research. Sage Publications Ltd: London.
Childow, A., Plakoyiannaki, E. and Welch, C. (2014). Translation in cross-language International Business research: Beyond equivalence, Journal of International Business Studies, 45 (5), 562-582.
Dubois, A. and Gadde, L-E. (2002). Systematic Combining: An Abductive approach to case research, Journal of Business Research, 55, 553-560.
Huber, G. P. and Power, D. J. (1985). Retrospective reports of strategic-level managers: guidelines for increasing their accuracy. Strategic Management Journal, 6: 171–80.
Kumar, N., Stern, N. and Anderson, J (1993). Conducting interorganizational research using key informants. Academy of Management Journal, 36(6): 1633-1651.
Kvale, S. (1996). InterViews: An Introduction to Qualitative Interviewing, Thousand Oaks, Sage.
Sinkovics, R.R., Elfriede, P. and Ghauri, P. (2005). Analysing textual data in international marketing research, Qualitative Research and International Journal, 8 (1): 9-38.
Spiggle, S. (1994). Analysis and interpretation of qualitative data in consumer research, Journal of Consumer Research, 2: 491-503.
Welch, C. (2000). The archaeology of business networks: The use of archival records in case study research, Journal of Strategic Marketing, 8: 197-208.
Welch, C., Marschan-Piekkari, R., Penttinen, H. and Tahvanainen, M. (2002). Corporate elites as informants in qualitative international business research, International Business Review, 11(5): 611-628.
Yeung, H-W.C. (1995). Qualitative personal interviews in international business research: Some lessons from a study of Hong Kong Transnational Corporations, Internat

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Do 16.06.2022 00:27