040921 KU International Market Entry (MA) (2017S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

Prüfungsimmanente Lehrveranstaltung

Organization of the Course
1. Lectures (including public lectures - http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)
2. Literature discussion

Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Anmeldung von Mi 15.02.2017 09:00 bis Mi 22.02.2017 12:00
Anmeldung von Mo 27.02.2017 09:00 bis Di 28.02.2017 09:00
Abmeldung bis Di 14.03.2017 23:59

Details

max. 70 Teilnehmer*innen

Sprache: Englisch

Lehrende

Josef Windsperger

Termine (iCal) - nächster Termin ist mit N markiert

FR 09.06.2017 09:45-13:00 BIG Hörsaal im Tiefparterre, Hauptgebäude der Universität, Universitätsring 1

    
    Freitag
    10.03.
    09:45 - 11:15
    Hörsaal 6  Oskar-Morgenstern-Platz 1  1.Stock
    
    Freitag
    31.03.
    09:45 - 11:15
    Hörsaal 6  Oskar-Morgenstern-Platz 1  1.Stock
    
    Freitag
    31.03.
    11:30 - 13:00
    Hörsaal 6  Oskar-Morgenstern-Platz 1  1.Stock
    
    Freitag
    07.04.
    09:45 - 13:00
    Hörsaal 6  Oskar-Morgenstern-Platz 1  1.Stock
    
    Freitag
    28.04.
    09:45 - 13:00
    Hörsaal 6  Oskar-Morgenstern-Platz 1  1.Stock
    
    Freitag
    05.05.
    09:45 - 13:00
    Hörsaal 6  Oskar-Morgenstern-Platz 1  1.Stock
    
    Freitag
    12.05.
    09:45 - 13:00
    Hörsaal 14  Oskar-Morgenstern-Platz 1  2.Stock
    
    Freitag
    19.05.
    09:45 - 13:00
    Hörsaal 6  Oskar-Morgenstern-Platz 1  1.Stock
    
    Freitag
    26.05.
    09:45 - 13:00
    Hörsaal 6  Oskar-Morgenstern-Platz 1  1.Stock
    
    Freitag
    02.06.
    09:45 - 13:00
    Hörsaal 6  Oskar-Morgenstern-Platz 1  1.Stock
    
    Freitag
    02.06.
    15:00 - 16:30
    Hörsaal 4  Oskar-Morgenstern-Platz 1  Erdgeschoß
    
    Freitag
    16.06.
    09:45 - 13:00
    Hörsaal 6  Oskar-Morgenstern-Platz 1  1.Stock
    
    Freitag
    23.06.
    09:45 - 11:15
    Hörsaal 14  Oskar-Morgenstern-Platz 1  2.Stock
    
    Freitag
    23.06.
    11:30 - 13:00
    Hörsaal 6  Oskar-Morgenstern-Platz 1  1.Stock
    
    Freitag
    30.06.
    09:45 - 13:00
    Hörsaal 16  Oskar-Morgenstern-Platz 1  2.Stock
Hörsaal 6  Oskar-Morgenstern-Platz 1  1.Stock
    
    Montag
    25.09.
    16:45 - 18:15
    Hörsaal 3  Oskar-Morgenstern-Platz 1  Erdgeschoß

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.

This course is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies as well as market exit strategies.

Content

(1) Contingency Theory and Transaction Cost Theory of Market Entry Modes
(2) Resource-based Theory, Institutional Theory of ME and Hierarchical Mode of Market Entry
(3) Culture and Choice of Market Entry
(4) Exporting and Export Intermediaries
(5) Ownership and Control under different Market Entry Modes
(6) Equity Modes of Market Entry: Greenfield, Acquisition, Brownfield Investment
(7) Non-Equity Modes of Market Entry
(8) Market Entry and Strategy
(9) Choice of Market Entry and Sequential Entry
(10) Choice of Market Entry of Manufacturing and Service Firms
(11) Choice of Market Entry of SMEs, Start-ups and Born-Global Firms
(12) Market Entry in Transition Economies and Market Exit Decision

Art der Leistungskontrolle und erlaubte Hilfsmittel

Evaluation - Total points (100)
a. 6 individual summaries from 6 different topics (30). The relevant articles are published on the elearning platform: MOODLE.
The summary must include:
1. Summary of the authors arguments (2 pages);
2. Critique: Discuss the strength and weaknesses of the study (1-2 pages).
b. Active participation in the class and the public lectures (20).
MINIMUM attendance: 75 %
c. Exam (50); minimum 40 %!

Bonuspoints: 15 for Case Study Presentation

Mindestanforderungen und Beurteilungsmaßstab

Prüfungsstoff

This module will consist of lectures, literature discussion and presentations

Literatur

Introductory Literature
L. S. Welch, G. R. G. Benito, B. Peterson (2007), Foreign Operation Methods.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:29