040562 KU International Marketing Research 2 (MA) (2017S)
Prüfungsimmanente Lehrveranstaltung
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Although the course is held in English, sound knowledge of German is necessary for relevant project work.Students taking this course must have already successfully completed the Data Analysis for Marketing Decisions course.It is absolutely essential that all registered students attend the first session on March 6th, 2017 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.Erasmus students must have successfully completed an international marketing research course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 14th, 2017.http://international-marketing.univie.ac.at/teaching/master-bwibw/courses-ss-17/#c628855
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mi 15.02.2017 09:00 bis Mi 22.02.2017 12:00
- Abmeldung bis Di 14.03.2017 23:59
Details
max. 50 Teilnehmer*innen
Sprache: Englisch
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Montag
06.03.
09:45 - 11:15
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Montag
20.03.
09:45 - 11:15
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Montag
27.03.
09:45 - 11:15
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Montag
03.04.
09:45 - 11:15
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Montag
24.04.
09:45 - 11:15
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Montag
08.05.
09:45 - 11:15
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Montag
15.05.
09:45 - 11:15
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Montag
22.05.
09:45 - 11:15
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Montag
29.05.
08:00 - 14:45
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Montag
12.06.
11:30 - 13:00
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
The course seeks to develop critical skills for the analysis and interpretation of international marketing research data. It builds directly on the knowledge gained from the International Marketing Research 1 course and highlights measurement and sampling data analysis issues in an international research setting.The course involves a combination of formal lectures and workshop sessions, placing particular emphasis on student participation.
Art der Leistungskontrolle und erlaubte Hilfsmittel
Performance in the course will be assessed as follows:
Class Participation 10%
Group Project 45%
Final Exam 45%No material other than a dictonary may be used in the final exam.
Class Participation 10%
Group Project 45%
Final Exam 45%No material other than a dictonary may be used in the final exam.
Mindestanforderungen und Beurteilungsmaßstab
As the course has prüfungsimmanenten Charakter, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a failed grade.In total, a minimum of 50 percent needs to be attained overall to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.
Prüfungsstoff
The group project will be tackled in groups of 3-5 students and will involve the preparation and presentation of a Research Report (further details will be given in the Introduction/Vorbesprechung session); the same grade will be awarded to all students belonging to the same group.The final exam will last 60 minutes will be based on the textbooks, additional readings and material covered in the lectures (including case studies).
Literatur
Textbooks (also used in the International Marketing Research 2 course):
Craig S.C. and Douglas S.P. (2005): International Marketing Research, 3rd edition, John Wiley & Sons, Ltd. (ISBN 0-470-01095-9)Babin, B.J. and Zikmund, W.G. (2016): Exploring Marketing Research, 11th edition, South-Western Cengage Learning. (ISBN-10 1305263529).Reading List:
In addition to the text books, a list of selected journal articles is used to support students' understanding for research in International Marketing. These papers are examinable. The list can be found on moodle.Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.
Craig S.C. and Douglas S.P. (2005): International Marketing Research, 3rd edition, John Wiley & Sons, Ltd. (ISBN 0-470-01095-9)Babin, B.J. and Zikmund, W.G. (2016): Exploring Marketing Research, 11th edition, South-Western Cengage Learning. (ISBN-10 1305263529).Reading List:
In addition to the text books, a list of selected journal articles is used to support students' understanding for research in International Marketing. These papers are examinable. The list can be found on moodle.Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Mo 07.09.2020 15:29